Capital One
Hello Home.
As Creative Director, I led a group of designers and developers through an exercise to redesign the Home Loans experience for Capital One.
The Design Strategy
Digital will radically change the way Home Loans customers interact with Capital One from end-to-end.
The Design Challenge
Research, design, and build a differentiated user experience, by re-envisioning, and shaping a new Home Loans direct portal.
My Design Roles
UX Strategy & Design
User Research
Prototyping
User testing
User Research
Prototyping
User testing
Delivered & Shipped
- Redesigned Information Architecture
- Step-by-Step Mortgage Process
- Budget Building and Lifestyle calculators
- Live Mortgage Consultant video calls at closing
Design Research Activities
- Focus Groups
- Design Surveys
- Contextual Interviews
- Usability Testing
- A/B Testing
The User Flow.
The End-to-End User Story.
