The Design Challenge
I was asked to research and design a tablet web app for a new pay day loans product.
The experience would transform the current pay day loan product into a single page application powered by a new Rest API and redesigned UI.
My Roles
UX Creative Director
Design Research
UI Design
Prototyping
Qualitative Research Activities:
Contextual Interviews
Onsite Observations
Focus Groups
Quantitative Research Activities:
Usability Testing (Current Experience)
User Testing (New Experience)
A/B Testing
User Flow
User Journey
Wireframes
Sample of Application
Async Typeahead Smart Search
