The Design Challenge

I was asked to research and design a tablet web app for a new pay day loans product.

The experience would transform the current pay day loan product into a single page application powered by a new Rest API and redesigned UI.

My Roles

UX Creative Director
Design Research
UI Design
Prototyping

Qualitative Research Activities:

Contextual Interviews
Onsite Observations
Focus Groups

Quantitative Research Activities:

Usability Testing (Current Experience)
User Testing (New Experience)
A/B Testing